Evaluating our Web Presence: Challenges, Metrics, Results
A CENDI Sponsored Symposium
Co-Sponsored by the National Library of Medicine
Auditorium -- Lister Hill Center
National Library of Medicine/National Institutes of Health
Bethesda, MD 20894
Tuesday, April 17, 2001
Morning Program
| 8:00 am | Registration |
| 9:00 am | Introduction and Welcoming Remarks |
|
Kent Smith, NLM Deputy Director and CENDI Chairman |
|
| 9:30 am |
Keynote: Donald A.B. Lindberg, NLM Director |
| 10:00 am | A Strategic Approach to Web Evaluation |
| Fred Wood, Special Expert, NLM, and Chair, CENDI Task Group on Web Metrics and Evaluation | |
| 10:30 am | Break |
| 10:45 am | Online Surveys for Web Evaluation: Research Methods for Understanding Your Audience |
| Kevin Mabley, Vice President—Strategic & Analytical Services, CyberDialogue, Inc. | |
| 11:15 am | Collecting and Analyzing Web Usage Data from User Panels |
|
Kevin Garton, Vice President—Marketing, comScore Networks, Inc. |
|
| 11:45 am | Web Evaluation from a Corporate Perspective |
| Bill Silberg, Vice President and Executive Editor, Medscape, Inc. | |
| 12:15 pm | Lunch |
Afternoon Program
| 1:30 pm | Web Sites That Work: The Role of Evaluation at DTIC |
| Carlynn Thompson, Director, R&D and Acquisition Information Support, Defense Technical Information Center, U.S. Department of Defense | |
|
2:00 pm |
The Role of Usability Testing in Web Site Design: The National Biological Information Infrastructure's Experience |
| Lisa Zolly, NBII Knowledge Manager, Center for Biological Informatics, U.S. Geological Survey | |
| 2:30 pm | Consumer Health Information in Allegheny County, Pittsburgh, PA: An Environmental Scan |
| Susan Elster, Consultant, University of Pittsburgh and Jewish Healthcare Foundation | |
| 3:00 pm | Break |
| 3:30 pm | Panel Discussion: Web Evaluation--Lessons Learned, Future Directions |
| Moderator: Fred Wood Panelists: Susan Elster, Kevin Garton, Kevin Mabley, Bill Silberg, Carlynn Thompson, and Lisa Zolly |
|
| 4:15 pm | Concluding Remarks and Wrap-up |
| Elliot R. Siegel, NLM Associate Director and Symposium Moderator | |
| 4:30 pm | Adjourn |
